Reshuffl card mark

Strangers
shuffle onto
your map.

Reshuffl replaces the infinite swipe feed with a live map of the people actually around you — and opens chat only when both sides reach out.

Pre-seed / SeediOS · Livereshuffl.coMonth 2026
Reshuffl01 / 18

The problem

Dating apps optimised the feed and lost the neighbourhood.

The dominant model is a deck of strangers ranked by an algorithm, judged in a quarter of a second, and messaged into silence. Three things break at once.

Judgement is instant

A photo decides everything

Profiles are consumed at swipe speed. Depth never gets read, so the people who interview badly in one frame never get seen at all.

Distance is decorative

"2 km away" means nothing

Location is a filter, not the experience. You match with someone across the city, and neither of you ever closes the gap.

Contact is one-sided

Volume beats intent

Unlimited right-swipes make attention worthless. Inboxes fill with messages nobody meant, and the reply rate collapses for everyone.

Replace with your own sourced market evidence before you present — e.g. category reply rates, churn, or the download-to-paid funnel for incumbents.

Problem02 / 18

The solution

The map is the feed.

Reshuffl's home screen is not a stack of cards. It is the ground you are standing on, with the people near you placed on it. Two rules make it work.

  • A 5 km unlock ring. You can see profiles beyond it, but you can only act on the ones you could realistically meet. Scarcity comes from geography, not from a paywall.
  • Mutual outreach before chat. "Can we speak!" is a deliberate request. The room opens only when both people send one — so every conversation starts with two yeses.

The result is a smaller, denser, more local pool where a message actually means something.

Reshuffl map home screen with nearby profiles inside the 5 km ringMap home · within 5 km
Solution03 / 18

How it works

Three moves, in order.

Move 01

Explore

Open the app to a live map of strangers around you. Anyone inside your 5 km ring is reachable; anyone outside appears but stays locked. Pro and Elite can pan and zoom into other areas.

Move 02

Reach out

Read the profile — gallery, prompts, opening moves, intent — then tap "Can we speak!". Free accounts get 20 requests a day, which keeps outreach considered.

Move 03

Connect

When you have both reached out, the chat room opens in real time with push notification, read receipts on Elite, and no cold-open inbox.

5 kmUnlock radius
20/dayFree requests
2 modesDate · BFF
18 stepsGuided onboarding
How it works04 / 18

Product · Discovery

Locality as a game mechanic.

The map streams nearby profiles in batches as you move, ranked by distance and intent overlap. Exact coordinates are never exposed — positions are approximated and only a rough distance is shown.

  • Locked vs unlocked — distance decides who you can act on, which turns the map into a reason to move rather than scroll.
  • Travel and ghost pins — paid members can plant a pin elsewhere, which monetises intent instead of rationing matches.
  • Date and BFF modes — you are only shown to people in the same mode, so friendship and dating never contaminate each other.
Map home screenLive map
Nearby profiles on the mapNearby
Product05 / 18
Reshuffl profile with cover photo, bio, gallery and Can we speak buttonProfile · "Can we speak!"

Product · Profiles

Enough substance to be worth a conversation.

Onboarding is an 18-step guided build: cover and avatar, gallery, tagline and bio, interests, prompts, opening moves, intent, lifestyle, and optional social links — with a community-values acknowledgement before anyone goes live.

  • Declared intent — from "a life partner" to "fun, casual dates", capped at two choices, and used directly in ranking.
  • Verification — profile review is included on every tier, including free, because trust cannot be a premium feature.
  • Granular privacy — gender, age and distance visibility are the member's call, not a default.
Product06 / 18

Product · Conversation

An inbox where every thread was invited.

Chat is real-time over sockets, with offline caching, push delivery, media and voice notes, and read receipts on Elite. Because the room only exists after mutual outreach, there is no unsolicited-message surface to moderate.

Structural safety

No open DMs means the most common harassment vector in the category simply does not exist in the product.

Engagement signal

Requests, replies and follow-through are measurable per member — the ranking input incumbents cannot easily copy without breaking their own funnel.

Reshuffl inbox showing requests and open conversationsInbox · requests + chats
Product07 / 18

Why this is different

Same market. Opposite mechanics.

DimensionSwipe-deck appsProximity / social feedsReshuffl
Primary surfaceRanked card stackGrid or list of nearby usersA live map you stand on
Role of distanceA filter settingA sort orderA hard unlock boundary at 5 km
First contactSilent swipe, then waitOpen DMs to anyoneExplicit request, both sides, then chat
Scarcity comes fromPaywalled likesNothing — volume is the pointGeography and daily intent budget
FriendshipBolt-on mode, shared poolUndifferentiatedSeparate BFF pool, no cross-exposure
What upgrades buyMore swipes, more visibilityBoosts and ads removalReach and privacy — never more messages at people

Positioning claim, not a competitive audit — name the specific comparators you want on the record before you present.

Why us08 / 18

Trust & safety

Safety designed into the mechanic, not bolted on after.

Most safety features in this category are moderation — cleaning up after a product that allowed the behaviour. Reshuffl removes the affordance instead.

Location

Approximate by design

Precise coordinates are never shared. The map shows a fuzzed position and a rough distance; Elite members can hide behind a ghost pin entirely.

Contact

Consent is the gate

Interaction is limited to profiles inside your unlock ring, and chat requires mutual outreach. No cold DMs, no message requests to ignore.

Identity

Verification on every tier

Profile review is included free. Community values are acknowledged during onboarding, and accounts can be deactivated or fully deleted from the app.

Apple & Google sign-inProfile verificationBlock & reportAccount deletion in-appPush permission opt-in
Trust09 / 18

Market

A mature market with an unhappy user base.

Online dating is one of the highest-ARPU consumer subscription categories in the world, and satisfaction with the incumbents is falling. Fill these with sourced figures before you present — investors will check them.

TAM

$00.0B

Global online dating and social discovery revenue. Cite the source and year on the slide.

SAM

$0.0B

Your launch geographies, subscription-paying users in the 18–35 band.

SOM · 3 yr

$00M

What a credible city-by-city rollout gets you by year three, tied to the model two slides on.

000MPaying users in category
$00Category ARPPU / month
00%Users reporting burnout
City 1Beachhead market

Density beats reach for a map product: a 5 km ring only works where enough members share a postcode. Lead with a single-city land-and-expand story, not a global launch.

Market10 / 18

Business model

Subscriptions, live in the App Store today.

Three tiers, monthly or yearly, verified server-side against Apple and Google. Upgrades apply immediately; downgrades defer to renewal via store webhooks.

Free$0₹0
  • Map within 5 km
  • 20 requests / day
  • Verification included
Pro · most popular$4.99 /mo$29.99/yr · ₹499/mo
  • Pan & zoom the map
  • Unlimited requests
  • See who reached out
  • Travel pin, filters, 1 boost/wk
Elite$14.99 /mo$89.99/yr · ₹1,499/mo
  • Everything in Pro
  • Ghost pin & incognito
  • Curated requests
  • Read receipts, 3 boosts/wk
In-app plan selection screen showing Free, Pro and EliteIn-app upgrade

Yearly pricing carries a ~50% effective discount. Store fee is 30%, dropping to 15% under Apple's Small Business Program and after 12 months of continuous Google subscription.

Business model11 / 18

Revenue model

The assumptions, editable in front of the room.

Change any figure below and the outputs recalculate. Use it to answer "what would have to be true" live, instead of promising to follow up.

Monthly installs
Complete onboarding%
Convert to paid%
Blended ARPPU$
Monthly churn%
Store fee%
New subscribers / month220
Net new MRR / month$1.4K
Steady-state subscribers2,750
Steady-state ARR$210K

Steady state = new subscribers / monthly churn — the point where acquisition and churn balance. Lifetime value per subscriber = ARPPU / churn, net of store fee. Excludes acquisition cost, so pair this with your real CAC before quoting a payback period.

Model12 / 18

Traction

Shipped, in store, and monetising.

Verified milestones

  • iOS app live — bundle com.thereshuffl.reshuffl, Apple app ID 6764106422, shipped through review with map discovery, chat and subscriptions.
  • Subscriptions operational — StoreKit and Play billing with server-side receipt verification, renewal webhooks and plan-change handling.
  • Full stack in production — API, real-time chat, media pipeline, push, and the marketing site at reshuffl.co.
  • Android in progress — the React Native codebase and backend already handle Google sign-in and Play billing.

Fill before presenting

0,000Total downloads
000Weekly active
00%Onboarding completion
000Paying subscribers
$0,000MRR
00%D30 retention
000Mutual connections
00%Request → reply rate

Request-to-reply rate is the metric that proves the thesis. If mutual outreach beats the category's reply rate, lead the whole deck with it.

Traction13 / 18

Technology

Built lean, in production, on one codebase.

Client

React Native 0.85 · React 19

One codebase for iOS and Android: native maps, gesture-driven discovery, Reanimated transitions, video, image compression and audio messages.

Services

Node · Express · MongoDB

Geospatial discovery with cursor-paged streaming, Redis caching on plans and decks, Socket.IO for chat presence and delivery, S3 for media.

Commerce

Store-verified billing

Receipt validation against Apple and Google, subscription history, deferred downgrades, restore purchases and renewal webhooks — already handled.

TypeScript end to endFirebase Cloud MessagingApple & Google authRedis cache layerSocket.IO real-timeSwagger-documented APIOffline message cacheNext.js marketing site

The proximity graph — who reaches out, who replies, who meets — is the compounding asset. It cannot be bought, and it gets sharper with every connection made in a city.

Technology14 / 18

Roadmap

Density first, then depth, then cities.

Now · shipped
  • iOS live with map discovery
  • Mutual-request chat
  • Three-tier subscriptions
  • Profile verification
Next · Q0 2026
  • Android release
  • Beachhead city launch
  • Referral and invite loop
  • Retention instrumentation
Then · H0 2027
  • Events and meet-up spots on the map
  • Smarter intent-based ranking
  • Venue and campus partnerships
  • Second and third city rollout
Later
  • Group and BFF community features
  • Local business placements on the map
  • International expansion

Replace the bracketed dates with the milestones you will actually commit to in the raise period.

Roadmap15 / 18

Team

Who is building this.

Investors back the founder before the metrics at this stage. Replace each card with a real name, a photo, and the one line that makes you the right person for this specific problem.

Founder / CEO

Your name

Prior company or credential — why you started Reshuffl, in one sentence.

Engineering

Name

Shipped the full stack — app, API, real-time chat and billing — to the App Store.

Growth / Community

Hiring

City-by-city density is a ground game. Name the person or the plan to hire them.

Advisors

Names

Marketplace, consumer subscription, or trust-and-safety experience worth citing.

Team16 / 18

The ask

$000K

SAFE / priced round to reach the milestone that de-risks the next round over 18 months.

Growth & city density — 45%
Engineering & Android — 30%
Trust, safety & ops — 15%
Runway buffer — 10%

What this buys

  • One city to real density — enough members inside a 5 km ring that the map is full on a Tuesday night, not just a Saturday.
  • Android parity — doubling the addressable install base on a codebase that already supports it.
  • Proof of the thesis — a request-to-reply rate and D30 retention that beat the category, evidenced rather than argued.
  • A repeatable playbook — the city launch motion documented well enough to run in the next three markets.
The ask17 / 18

The people worth meeting are already nearby. Reshuffl puts them on the map.

reshuffl.cosupport@reshuffl.co+91 85265 29554
Reshuffl18 / 18